The New Community Rules

The New Community Rules

The social web provides businesses with a largely untapped marketing channel for products and services — the trick is knowing how to take advantage of it. With this book, you’ll understand how social web technologies work, and learn the most practical and effective ways to reach the people…

The Social Media Marketing Book

The Social Media Marketing Book

Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services — social media. This easy-to-understand book introduces you to social networks, blogging, and several other websites, and helps you plan and execute strategies with actionable advice every step of…

SEO Bible

SEO Bible

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic. One-stop resource offers readers what they need to plan and…

We the Media

We the Media

In We the Media, nationally acclaimed newspaper columnist and blogger Dan Gillmor shows how anyone can produce the news, using personal blogs, internet chat groups, email, and a host of other tools. He tells the story of this emerging phenomenon and sheds light on this deep shift in…