Bandit Algorithms for Website Optimization

Bandit Algorithms for Website Optimization

When looking for ways to improve your website, how do you decide which changes to make? And which changes to keep? This concise book shows you how to use Multiarmed Bandit algorithms to measure the real-world value of any modifications you make to your site. Author John Myles…

Landing Page Optimization

Landing Page Optimization

A fully updated guide to making your landing pages profitable. Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as…

Letting Go of the Words, 2nd Edition

Letting Go of the Words, 2nd Edition

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information…

Search Engine Optimization For Dummies, 5th Edition

Search Engine Optimization For Dummies, 5th Edition

Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and…

Technical Blogging

Technical Blogging

Become more influential and earn extra money by blogging. Whether you want to create a popular technical blog from scratch or take your blog to the next level, this book shows you how. You’ll learn how to promote your blog, understand traffic statistics, and build a community. And…

The Art of SEO, 2nd Edition

The Art of SEO, 2nd Edition

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior – such as new ranking methods involving user engagement and…

The Definitive Guide to Google AdWords

The Definitive Guide to Google AdWords

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every…

E-Mail Marketing For Dummies

E-Mail Marketing For Dummies

Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your…

Google+: The Missing Manual

Google+: The Missing Manual

If you want to gain more control over your social networking activities with Google+, this jargon-free guide helps you quickly master the ins and outs of the site. Learn how to organize your contacts, hold video chats with as many as ten people, and determine exactly who may…

Mining the Social Web

Mining the Social Web

Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who’s making connections with social media, what they’re talking about, or where they’re located? This concise and practical book shows you how to answer these questions and more. You’ll learn…