Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Inbound Marketing

Stop pushing your message out and start pulling your customers in Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning…

OpenCart Theme and Module Development

OpenCart Theme and Module Development

OpenCart is an e-commerce cart application built with its own in-house Model-View-Controller-Language framework. With its popularity and ease of use for e-commerce, OpenCart is being used more and more to create custom extensions, themes, and pages. This book embarks on an exciting journey of creating custom themes, pages,…

Joomla! 3 SEO and Performance

Joomla! 3 SEO and Performance

Joomla 3 SEO and Performance is a concise, 188-page book that helps you to build websites that dominate search engine rankings and have super-fast load times, giving your sites an increased audience. The book takes a very practical approach full of real-world examples. It does not just provide…

Customer Analytics For Dummies

Customer Analytics For Dummies

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer…

Facebook Marketing For Dummies, 5th Edition

Facebook Marketing For Dummies, 5th Edition

Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you’ll…

Advertising on Google: The High Performance Cookbook

Advertising on Google: The High Performance Cookbook

Google Adwords is one of the most effective ways to advertise today with unprecedented reach and potential to show your ads to millions of Internet users instantly. It helps in bringing highly relevant ads to customers who are searching for you in real-time, resulting in highly accountable and…

Marketing Automation with Eloqua

Marketing Automation with Eloqua

Eloqua is a powerful platform that develops automated marketing and demand generation software and services for business-to-business marketers. It provides enough tools to start to centralize marketing operations and build holistic views of demand generation across multiple channels. This, in turn, gives marketers actionable results for their campaigns…

Practical Web Analytics for User Experience

Practical Web Analytics for User Experience

Practical Web Analytics for User Experienceteaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you’ll find a quantitative approach for measuring a website’s effectiveness and the methods for posing and answering specific questions about how users navigate a…

Teach Yourself Visually Search Engine Optimization

Teach Yourself Visually Search Engine Optimization

Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow…