Google AdWords

Google AdWords

Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the…

Marketing Automation For Dummies

Marketing Automation For Dummies

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly…

Implementing SugarCRM 5.x

Implementing SugarCRM 5.x

The book works from the SugarCRM basics right up to advanced features in a clear and friendly way. It follows a combination of theoretical discussions relating to varying business needs and the manner in which CRM technology can address them. By helping you clarify your business goals the…

Mastering SoapUI

Mastering SoapUI

SoapUI is an open-source cross-platform testing application that provides complete test coverage and supports all the standard protocols and technologies. This book includes real-time examples of implementing SoapUI to achieve quality and business assurance. Starting with the features and functionalities of SoapUI, the book will then focus on…

Facebook For Dummies, 6th Edition

Facebook For Dummies, 6th Edition

A new edition of the bestselling how-to Facebook title Facebook is constantly changing and evolving, replacing old features and introducing new ones. This new edition of the bestselling guide quickly and easily gets you up and running on all the site  has to offer. Packed with straightforward guidance…

Account-Based Marketing For Dummies

Account-Based Marketing For Dummies

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their…

Introducing SEO

Introducing SEO

Your easy-to-digest brief introduction to SEO (search engine optimization) – an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to…

Google Power Search

Google Power Search

Behind Google’s deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google’s powerful search-refinement features, so you…

WordPress 3 Search Engine Optimization

WordPress 3 Search Engine Optimization

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the…

Getting Started with NativeScript

Getting Started with NativeScript

NativeScript allows you to build a fast cross-platform application that has a native UI. NativeScript is a true cross-platform framework that generates native speed applications using the native components of the host platform, all using JavaScript. Although NativeScript allows you to build your application in JavaScript, you have…