Google+ For Dummies

Google+ For Dummies

A new social network! Here’s your user’s guide to Google+ Google+ is Google’s new social network and from day one it has had the social media world abuzz with excitement. Early fans claim it’s easier to use than Facebook and Twitter and has a wealth of creative new…

Google AdSense For Dummies

Google AdSense For Dummies

You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program. AdSense lets you generate income with ad…

Building Research Tools with Google For Dummies

Building Research Tools with Google For Dummies

Google—a funny name for a fabulous tool. You’ve already used it to look up all sorts of information on the Web almost instantly. Now what if you could use its amazing abilities to turbo-charge your research on a grand scale? Building Research Tools With Google For Dummies can help…

Adobe Analytics For Dummies

Adobe Analytics For Dummies

Use Adobe Analytics as a marketer —not a programmer! If you’re a marketer in need of a non-technical, beginner’s reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can…

Search Engine Optimization Bible, 2nd Edition

Search Engine Optimization Bible, 2nd Edition

Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site’s search rankings and…

Artificial Intelligence for Marketing

Artificial Intelligence for Marketing

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company’s marketing…

Hacking Marketing

Hacking Marketing

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it’s the natural result of the world going digital. Marketing must move faster, adapt…

eBay Commerce Cookbook

eBay Commerce Cookbook

Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services. This unique cookbook provides a collection of practical recipes you can put to use in every step of the mobile customer lifecycle. You’ll learn how to add features and functionality through…

Starting an Online Business All-in-One For Dummies, 5th Edition

Starting an Online Business All-in-One For Dummies, 5th Edition

Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you’ll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues,…

Drupal 6 Search Engine Optimization

Drupal 6 Search Engine Optimization

This is a practical, hands-on book based around sound SEO techniques specifically applied to Drupal. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you’ll get clear instructions and detailed screenshots, so…